By allowing ads to appear on this site, you support the local businesses who, in turn, support great journalism.
Inside Bulloch Business with DeWayne Grice - Ulta brings 'beauty' to Statesboro Crossing

            Statesboro Crossings newest store Ulta Beauty, opened this past Friday with not a lot of fanfare. And if the incredible response the store received over the weekend remains constant, it will prove to be an excellent expansion decision for the company.
        The 10,000-square-foot store beside Petco consists of new construction added to the existing Statesboro Crossing shopping center. According to Todd Manack of Manack Signature Properties, another 6,000-square-foot unnamed business is proposed to be built in the grassy area next to Ulta.
        In addition to the proposed space, there are three out parcels left in Statesboro Crossing, however one is under contract for future development. Once those are sold, the 50-acre development will be full. The 175,000-square-foot retail center opened in 2008 with T.J. Maxx, Hobby Lobby and Books-A-Million as anchors and created more than 400 jobs.
        Ulta Beauty has hired more than 20 employees and since it is one of the fastest growing retailers in the U.S. they provide a unique career path for all of their employees. The closest stores to Statesboro are in Savannah, Brunswick and Bluffton.
        Ulta officials said they selected Statesboro because market research showed us to be a perfect market for their products. I see Statesboro customers loving that they have beauty products in a wide variety of price points, in store salon services for hair and skin and a well trained staff that is knowledgeable about the beauty industry and specifically the products they sell.
        Most of the Ulta Beauty stores are similar in terms of layout and product offering. However, the Statesboro store will offer a Benefit Brow Bar, which is not in every store.
        On Friday, Ulta Beauty will officially cut the ribbon on the new store at 10 a.m. The store features 20,000 beauty products across 550 brands, as well as a 950-square-foot full-service salon. Ulta Beauty is the largest beauty retailer in the United States, operating 817 retail stores across 48 states.
        "Ulta Beauty provides a compelling and unique array of products and experiences," said Kelly Smith, who manages all grand openings for Ulta Beauty. "We are truly a beauty destination for Statesboro, and our Ulta beauty experts are ready to help with all of your beauty needs, from the basics, to the perfect shade of lipstick, to the newest hair tool."
        Ulta's offerings include:
• Cosmetics include bareMinerals, Benefit, Urban Decay, IT Brushes for ULTA, NYX, Maybelline and L'Oreal
• Skincare includes Dermalogica, Mario Badescu, Philosophy, Olay, Neutrogena and Aveeno
• Fragrances from Marc Jacobs, Clavin Klein, Estee Lauder, Gucci, Vera Wang and Dolce & Gabbana
• Professional haircare includes Redken, Matrix, Living Proof, Sexy Hair and Carol's Daughter
• Professional hair tools include CHI and Hot Tools
• Ulta Beauty Collection includes cosmetics, skin care, bath/body, hair care and men's products
        Doors open at 10 a.m. for the grand opening on Friday and Saturday and 11 a.m. on Sunday. The stores normal operating hours are Monday through Saturday 10 a.m. to 9 p.m. and Sunday 11 a.m. to 6 p.m.

DeWayne Grice may be reached at

Sign up for the Herald's free e-newsletter