US pecan growers seek to break out of the pie shell

Industry trying to crack snack-food business

Jim Anthony, the owner of a 14,000-acre pecan farm near Granbury, Texas, displays bud break on a tree Tuesday. Anthony is part of a newly formed council of U.S. commercial pecan growers hoping to increase domestic demand of North America's only native nut as a hedge against rising tariffs with China, the biggest export market for American pecans. - photo by Associated Press

W pecan — Jim Anthony, the owner of a 14,000-acre pecan farm near Granbury, Texas, displays bud break on a tree Tuesday. Anthony is part of a newly formed council of U.S. commercial pecan growers hoping to increase domestic demand of North America's only native nut as a hedge against rising tariffs with China, the biggest export market for American pecans. - photo by Associated Press

FORT WORTH, Texas — The humble pecan is being rebranded as more than just pie. Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a hedge against a potential trade war with China, the pecan's largest export market. The pecan industry is also trying to crack the fast-growing snack-food industry.

Associated Press

Associated Press