Kyle Busch had a gash on his forehead and blood running down his nose when he promised payback to Joey Logano. The two had a brief post-race pit road brawl that can be seen on TMZ, the "Today Show" and, really, just about anywhere. The tussle shoved NASCAR into the watercooler talk Monday alongside the NCAA Tournament, and the reason why should be a wakeup call to every stakeholder in the stagnant sport because, like it or not, Busch getting pummeled by Logano's crew is the lasting memory of the race.