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Sun Belt, GSU release new logo
Sun Belt Georgia Southern Primary PMS WBG

    NEW ORLEANS — As part of its new logo and brand development, the Sun Belt Conference unveiled a school specific conference logo for Georgia
Southern, using the school’s primary colors of blue and white.
    The Sun Belt Conference unveiled its new logo and brand, which came after a nearly yearlong examination of the impact, sustainability and core values associated with the conference, at its spring meetings in Destin, Fla., last week.
    As part of the program, the logo was also designed in all of the Sun Belt’s members’ official school colors for use on uniforms, fields and playing courts.
    Georgia Southern’s original design contained a majority of blue and gold, but after gaining feedback from the University and Eagle fans, the Sun Belt Conference and SME, Inc., contracted by the league to lead the rebranding campaign, redesigned the mark so that it contained GSU’s traditional colors of blue and white.
    “Together We Rise” is the new mantra for the conference, and it is the foundation and essence of the contemporary logo that the league will begin using on July 1, 2013 — replacing the existing conference logo that has been in place since 1997.
    SME is a renowned strategic brand development firm which was responsible for the rebranding of the Pac-12 Conference and Big Sky Conference among other prominent collegiate and professional sports properties.