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Mornings unPHILtered - Can a computer pick a hit?
Georgia Southern looking at course with software that rates artists' music
MusicIntelligence for web

    Monday’s “Mornings unPHILtered” show was all about the technology of writing music hits Dr. Ron Shiffler, the Dean of the College of Business Administration at Georgia Southern University, discussed a company called “Music Intelligence Solutions” with host Phil Boyum.
    According to Shiffler, the Harvard University's Business School recently profiled Music Intelligence Solutions by undertaking a full case study of the company’s Intelligence Technology, which uses a patented mathematical algorithm that powers the company's programs.
    Shiffler said Music Intelligence Solutions uploaded 50 million songs and evaluated the “B” chord progression, notes, and song complexity and came up with a system of music ratings. Shiffler likened the rating to a FICO score, which is the credit score that helps determine if you get loan.
    Shiffler said that for $90 the company will allow you to upload 15 songs for review of hit potential. Already the company has 10,000 paid subscribers. The company's website “Uplaya.com.” uses their algorithm “Hit Song Science” to evaluate the “hit potential” of songs submitted for examination.
    The company's “rating system” gives an artist feedback on the quality of a song, as well as its likely reception in the public. The best “ratings,” known as “Gold Audionaut” or “Platinum Audionaut” Awards (Auddy™), indicate the song has musical patterns similar to songs that have been hits in the past.
    The company’s “Music Universe” program has the capability to evaluate music in almost all languages and styles from around the world. Music Intelligence Solutions then becomes the artist's private record company, marketing their music to companies that want to use it for anything from commercials to background music.
    The Harvard case study is now being examined at many top universities, one of which is Georgia Southern. Shiffler said GSU hopes to create a fall class that studies the technology, and plans to invite the company’s CEO David Meredith to speak.
    Music Intelligence Solutions has won many awards: they were recently named one of the Top 10 Innovative Technology Companies in Georgia by the Technology Association of Georgia, the state's leading technology organization.
    In addition, after being included in the New York Times Magazine's annual "Year in Ideas: Bright Notions, Bold Inventions,", MIS won the coveted "People's Choice Award" for excellence at the recent Global System for Mobile Communications Technology Summit.
   
    “Mornings unPHILtered” airs live Monday through Friday from 9 a.m. to 10 a.m. on statesboroherald.com and also simulcast on WWNS-AM 1240 on the radio. You also can listen anytime at BoroLive.com on statesboroherald.com

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