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Local author wins publishing award
W IPPY Award
Jenny Lynn Anderson receives a gold medal from the Independent Publisher Book, or IPPY, Awards during a ceremony Wednesday in New York City. - photo by Special

Local author Jenny Lynn Anderson received a gold medal from the Independent Publisher Book, or "IPPY," Awards.

She received the award Wednesday during the annual BookExpo America publishing convention in New York City.

Chosen from a total of 5,300 entries, the 382 medalists represent 44 states plus the District of Columbia, five Canadian provinces and eight countries.

Her award was in the Best Book Marketing category.

"Jenny Lynn Anderson's marketing of ‘Room 939' was amazingly thorough, but even that is eclipsed by the amount of passion she brings to personally delivering the book's message of forgiveness and healing from sexual assault," said Jim Barnes, editor and awards director for IndependentPublisher.com.

Conducted each year to honor the best independently published books, the IPPY Awards recognize excellence in a broad range of subjects and reward authors and publishers who "take chances and break new ground."

Independent publishers, along with independent booksellers, have long held an important role in the world of books, offering an alternative to "the big five" conglomerated media publishers. Thanks to small presses, university presses, and self-publishing services that give experimental and entrepreneurial authors a platform, the IPPY universe is rapidly expanding, and that gives adventurous readers a variety of new choices.

Anderson, the owner of JLA Public Relations, a Statesboro marketing and PR firm, said: "I applied the same principles of marketing and PR to the promotion of this book as I have to many of my clients' companies for the last 15 years. In self-publishing, there are no limits to creativity. I embraced this in both traditional and digital marketing platforms."

Anderson added that veteran marketer Ric Mandes served as her editor and played a key role in marketing the book.

The IPPY Awards, launched in 1996, was the first unaffiliated awards program open exclusively to independent, university and self-published titles. IPPY gold, silver and bronze medallions are awarded in 77 national, 22 regional and 10 e-book categories.

 

 

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