I used to think naively that social networking (i.e., Facebook) had nothing to do with business. Well, I missed the boat on that one. I have always understood how Facebook can be used as a marketing tool. However, it is the covert side of the social networking site that took me by surprise.
Let me give you a little background. Three years ago, I went to a reunion at the University of Georgia. As you might imagine, many pictures were taken. To access those pictures, I had to set up a Facebook account. So, I did that.
Well, in the first few days, messages began to come to our family email that people wanted to befriend me, including old boyfriends. You can about imagine how that went over at my house.
I decided Facebook really wasn't for me, so I just quit checking it. Every once in a while, I would check it, but most of the time, I didn't look at friend requests or messages or anything like that. That is the covert aspect of Facebook that I was referring to earlier.
It has taken me this long to realize that belonging to Facebook, but not interacting with it has its own set of perils. First of all, I now know that I have missed many events, because I have not checked messages that were posted on my "wall."
Further, and most importantly, by not checking friend requests, I have inadvertently sent the message that I don't want to be your friend which has been problematic for both me and my family.
The lesson here is quite a simple one. If you are going to create a Facebook account, then you better tend to it, and know that the decisions you make will affect the relationships that you have including professional ones. My advice is either be all in or all out. Therefore, I had to make a decision - on top of three email accounts and three voice mails, do I add another technological responsibility?
Technology will continue to evolve, therefore, so should I. I am asking forgiveness to those I have inadvertently shunned. I will become a responsible Facebooker from here forward - or at least, I will give it a sincere effort.
A quick side note. I have not been able to obtain official confirmation of this, but, the Cracker Barrel has been advertising a manager's position for a restaurant it intends to construct in Statesboro (not on the interstate). The land transaction for the restaurant has not closed at this time, but the process to bring a Cracker Barrel to Statesboro seems to be well underway, and all signs are that it will happen rather soon.
As soon as I get confirmation from Cracker Barrel corporate that a restaurant is going to be built here, I will let you know.
So, until next Tuesday, I bid you au revoir.
Got a scoop for Jan? Call her at (912) 489-9463 or email her at email@example.com