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X-Treem Automotive under new ownership
Tim and Krisha Craven Phillips purchase business from founder Josh Rogers
X-Treem Auto new leadership
From left, Jason Bolton, Krisha Craven Phillips, Tim Phillips and Jim Aycock make up the new leadership team at X-Treem Automotive on Fair Road.

Statesboro’s X-Treem Automotive and Tinting, located at 17301 Fair Road next door to Adams Motorsports, has new owners. Local entrepreneurs Tim and Krisha Craven Phillips recently purchased the business from X-Treem founder Josh Rogers. Rogers acquired Statesboro Powersports on Highway 80 East last year and wants to focus completely on his new business.

Rogers opened X-Treem 22 years ago and has built the business and brand to one of the most recognized in the industry.

Tim Phillips acquired Southern Sound from local entrepreneur Tracy Waters in 2007. In 2013, Phillips leased space inside of X-Treem and moved Southern Sound there. He has seen exponential growth in his business since the move. He also has become very involved with X-Treem, and it seemed like a natural expansion of his business to purchase X-Treem.

Southern Sound will continue to operate out of X-Treem. The only difference is the new ownership.

“We are excited about this opportunity,” Phillips said. “Josh has built a great business, and Krisha and I look forward to building on his past success and growing the business. We plan on continuing offering the same great products and services as before. There will be no significant changes in the operation of the business.”

In addition to Phillips, Jason Bolton and Jim Aycock, who also began their careers at Southern Sound, are critical members of his leadership team. In total, there are nine employees at X-Treem.

Southern Sound has grown to include much more than just radio installations and sound upgrades. One of the hottest items they are offering now is Bluetooth-upgradable car radio systems, which comply with Georgia’s new hands-free law. This upgrade will allow almost any car to have the benefit of Bluetooth technology that is available in newer models.

They also offer customizations of vehicles with most new technology available on newer cars like backup cameras, video players, enhanced security, remote start and other safety systems. In fact, most local police cars and utility vehicles with warning or emergency lighting are completely outfitted locally by Southern Sound. 

X-Treem is most known for their truck customization options, from tires, wheels, lift kits and spray-in bed liners to camper tops and WeatherTech floor liners. Their focus is customizing and personalizing your truck or vehicle so it will stand out in the crowd. 

Both X-Treem and Southern Sound were early entrants to the car customization market. Phillips and Rogers have invested in and continued to expand the businesses to stay ahead of the technological advances.

No matter the age of your vehicle, it is good to know there is a quality local company that can upgrade your car or truck to include many of the features available on newer cars. It is also great to see local entrepreneurs continuing to invest, grow and expand their businesses. Tim’s wife, Krisha, has operated Krisha Craven Photography for years. Earlier this year, she decided to move her business into a home-based studio. She will continue to work in her photography business in addition to helping out with their new venture.

I salute Josh Rogers along with Tim and Krisha Phillips for choosing to continue to invest in our community. It is always exciting to see new business come to town, but the backbone of our community and economy are small-business owners. These small businesses are critical parts of our community, investing here and working hard every day to not only survive but thrive locally.


Please email DeWayne at dgrice@statesboroherald.com.

X-Treem Automotive
Local entrepreneurs Tim and Krisha Craven Phillips recently purchased X-Treem Automotive from founder Josh Rogers.
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