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Plank & Tile: It's cool
Showroom is designed as flooring destination
PT Design Library Web
Tiffany Guerrero looks at a book from Plank & Tile's design library, where the company invites designers to sit down and discuss options with clients. - photo by AL HACKLE/Staff

             The owners of Plank & Tile want to make their 8,500-square-foot showroom on U.S. Highway 301 South a destination for homeowners and designers, while also doing commercial and residential floor and floor covering installation from Savannah to Atlanta.
        A married couple, Roger and Tiffany Guerrero, are the management. He is the company's owner and president, while she is the vice president of operations. So far, the company has seven employees, including the Guerreros.
        Roger Guerrero has been in the floor covering and home furnishing business for 16 years. Most of Tiffany Guerrero's career has been in sales, marketing and media. She was regional sales manager for Northland Cable, and most recently worked in human resources at Great Dane. But the couple previously owned another floor covering store, so she has experience in the business, too.
        "Quite possibly the coolest flooring store ever," is a tagline Plank & Tile uses to promote itself. "That is definitely our goal," said Tiffany Guerrero. "We're almost there."
        Since opening in early June, the Plank & Tile team has continued to work a transformation of the building that was previously home to the Yamaha of Statesboro motorcycle dealership. A few professional showroom displays are still being made for the new store. But most of the displays - of tile, wood-look tile, wood, carpet, laminate and specialty flooring - are now in place.
        "We have new things coming in every day," Guerrero said. "Everything you can think of, from tile to carpet, wood; you name it, we have it. ... The hot thing right now is wood-look tile, and we have plenty of that to offer, in beautiful selection."
        Modern hexagon tiles, glass tile, mosaics and marble looks, and porcelain-look marble tiles are also trending, she said. Plank & Tile carries Datile tiles, MSI wood-look tiles, and Du Chateau higher-end real-wood flooring, among other brands.
        The company is aiming at mid- to high-end quality, Guerrero said.
        "We want to cater to the builders and the new homeowners," she said.

Spaces for kids, designers
        "We're here for designers as well," Guerrero said. "We have a workspace, a table for designers to sit with their clients. It's very important that they know they can come in and make themselves comfortable."
        Open to the rest of the showroom, this design table is in a rear corner of the store, near the store's little design library, shelves of books filled with samples and decorating ideas.
        Near the opposite, front corner of the store, are two other destination features. The kids' area has a wall-mounted television, little tables and chairs and buckets of crayons.
        The centerpiece of Plank & Tile's conference room is a table that Roger Guerrero put together, with a glass top over weathered, painted boards in varied colors, which his wife said were salvaged from houses in Savannah. The base is a library table that was left in the building by previous occupants.
        The company is offering this conference room as a free meeting space.
        "Come sit a spell, have a meeting, check out some floors," she said. "It just helps with word-of-mouth, and it's fun, so why not?"
        With word of mouth and some newspaper advertising, Plank & Tile pulled in customers in its first month in business, and has also been reaching out to do installations across the state, Guerrero said.
        "We do a lot of work in Statesboro and Savannah, and even up to Atlanta," she said.
        The orders in Atlanta are mostly big, commercial jobs, including some from colleges, such as an art college, she said.
        The store also displays some wall tile and will add some pillows, area rugs, and accent items, but floor covering is definitely the focus, Guerrero said.

        Staff writer Al Hackle may be reached at (912) 489-9458.

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