More than a dozen Statesboro businesses enjoyed lunch at RJs while learning about search engine optimization the past two days. Sponsored by the Statesboro Herald and Matchbin, one of the nation's leading resources in helping companies build market share on their websites, the hour-long seminar highlighted why adding audience to a website is so crucial to a business. "You can have the most attractive website that is easy to use and full of great content," said Matchbin representative Andrew Mills, "but if no one knows the website exists, it's not doing you or your business any good.