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Inside Bulloch Business with DeWayne Grice - Hirsch, ERA step into real estate future
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• Demolition has begun of the old GSU Plant Operations building at the corner of Chandler Road and Plant Drive. This will be the location of the new Health Services Center. The project is being designed by Collins, Cooper, Carusi Architects and the general contractor is Juneau Construction Company. Total cost of the project is $10,635,000. Anticipated completion is December 2015.
• Vaden Nissan of Statesboro welcomes, general manager Paul Milhoan. Paul and his wife Angel have five children and two grandchildren. They moved to the Boro from Colorado Springs to join the Vaden Auto Group. He brings 20 years of automotive dealership experience. Paul grew up in a small town in Ohio that is similar in size to Statesboro where football is huge and people are always looking to help their neighbor. Football and motocross are Paul's passions away from work.
• Farmers Market Vendor of the Week: Cork's Kettle Corn



        Pat and Nate Hirsch have been an instrumental couple in shaping the growth of our community for decades.
        They are former owners of WMCD Radio and Nate is a Georgia Hall of Fame sports announcer who continues to be active in local sports. He helps produce a regular sports television show "Upon Further Review," but he is best known as the original "voice of the Eagles," for Georgia Southern football.
        In 1992, looking for a new challenge, Pat became a realtor in Florida while looking over their investment property there. She quickly fell in love with the real estate business and after obtaining her Georgia license, she joined ERA Landmark Realty in Statesboro.
        ERA Landmark was founded in 1979 by Betty Minnick and Carma Smith. In 1989, they joined the ERA brand. ERA is short for Electronic Realty Associates. Betty and Carma were innovators in the real estate industry in Bulloch County and ERA was a perfect fit for them. In 2000, Pat become a partner with ERA Landmark, a broker in 2002 and purchased the firm outright in 2011.
        Earlier this year, Pat rebranded the company to represent the new ownership and new direction to ERA Hirsch Real Estate Team. In addition to the new name and ownership, ERA Real Estate is rebranding the company nationally to include a new logo. This change represents ERA's national strategic revitalization over the past five years and positions the brand, along with ERA Hirsch Real Estate Team, for the future.
        Today at 9:30 am Pat will host an unveiling reception at her office at 408 South Zetterower Avenue.
        "We are excited and proud to introduce and celebrate our new look with Statesboro," Hirsch said. "ERA Real Estate is a modern and innovative brand. The new logo reflects ERA Hirsch Real Estate Team's fresh thinking, dynamic team and growth potential."
        According to Charlie Young, president and CEO of ERA Real Estate, the new look represents a significant investment in an industry-first technology platform that has increased website leads to local brokers by nearly 75 percent since its launch.
        "As the industry has evolved, we have evolved, all the while defining and redefining our brand promise." says Young.
"Tapping into the changing demographics on both the consumer and industry side, ERA Real Estate is focused on the next generation of homebuyers and sellers," said Chris Trick, senior VP of Marketing and Product Development, ERA Real Estate.
        Pat agrees that the biggest change in real estate over the past few decades is technology. Technology has made it easier for a prospective homebuyer to learn a great deal about the community even before they arrive.
        As a past president of the Statesboro Convention and Visitor's Bureau, she understands and appreciates the role the agency takes in promoting our community in a positive way.
        "When I first got involved with the SCVB, I thought the only thing they did was put heads in beds at local hotels," Hirsch said. "That was a real educational experience for me to understand the broad scope they assume in marketing our entire community, along with the Statesboro-Bulloch Chamber of Commerce and GSU."
        When I asked about her personal success, she said:
         "It all boils down to great customer service. We give everyone who reaches out to us our complete attention. We listen to their needs and work hard to achieve success for the buyer and seller. In addition, we have a highly trained and highly motivated team who love what they do and it shows."
        Another focus that Hirsch is continuing, which was started by Betty and Carma, is a strong commitment to giving back to the community. Since the agency was established in the 1970s, they have given 1 percent of all commissions back to the community through local philanthropic causes.
        The Bible tells us that "to whom much is given, much is required." Hirsch and her team attribute this philosophy of caring as being the foundation of their continued success.

        Please email DeWayne at or give him a call at (912) 489-9499.

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