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Inside Bulloch Business — Smallcakes Cupcakes offers big flavor
Smallcakes Cupcakes
Smallcakes Cupcakes and Frozen Treats opened last week in the former LaBerry location at 110 Brampton Ave. in the Market District.

Smallcakes Cupcakes and Frozen Treats opened last week in the former LaBerry location at 110 Brampton Avenue in the Market District. Smallcakes is a franchise based out of Kansas City.  Statesboro native, Summer Childs Clark, who now lives in Valdosta, where she owns a second Smallcakes location, owns the local franchise.

“I am so excited to finally have a business in Statesboro,” Clark said. “I have been talking to the owners of LaBerry for some time and think it is the perfect location for Smallcakes. If the first few days of operations are any indication, this will be a huge success”.

Jeff Martin founded the wildly popular Smallcakes Cupcakery that bakes and frosts 18 signature flavors every morning, fresh from scratch. Smallcakes features seasonal and special flavors created by Martin. 

After appearances on the Food Network’s “Cupcake Wars” seasons one, two, and seven as well as on the hit daytime talk show “The View,” Smallcakes became well known and in hot demand in neighborhoods across the nation. Even celebrities have had Smallcakes at their events and weddings. USA TODAY listed Smallcakes as one of the Top Ten Cupcake Places to try in the country.

“Maybe a Cupcake Will Help?” is their slogan and so far it appears that there are a lot of us in Statesboro that need the help that only a cupcake and a little frozen yogurt can provide.

Summer discovered Laberry years ago when visiting Statesboro and felt that it would be successful in Valdosta. After discussing the idea of franchising a LaBerry there, she decided to open her own version called “The Mix.”  

Two years ago, she sold “The Mix” and purchased the Smallcakes store. She knew this concept would do well in Statesboro and began dialog with the owners of LaBerry to open in that location.

She reached an agreement on Aug. 26 to take over the location from LaBerry. They spent the next 48 hours renovating the store and reopening on Wednesday as Smallcakes. She credits local contractor Jake Hudsen and Whitfield Signs for the rapid renovation and transformation.

They still offer the popular frozen yogurt flavors that Laberry customers loved but now with the addition of delicious cupcakes.

One of the most popular sellers is called “The Smash” which is a cupcake layered with frozen yogurt. Summers favorite cupcake flavor is Cookies and Cream and Sea Salt Caramel is her favorite yogurt.

Smallcakes is open daily but cupcakes are not available on Sundays. The bakers have to arrive at 5:30 am daily to make the cupcakes fresh so they give them a break every Sunday. The cupcakes are never refrigerated and are always fresh. Which is one of the reasons they are so popular.

Email DeWayne at

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