In 1937, Bulloch County's citizens had a chance to match wits with the one and only "Sultan of Swat," Babe Ruth, perhaps the greatest baseball player in the game's long history. According to the Bulloch Herald, the opportunity to possibly speak with Ruth was to happen twice weekly on a new syndicated talk radio show with "The Great Bambino." The show was sponsored by Sinclair Oil, whose local refining agent was the W.L. Waller Company in Statesboro.