Nationally renowned social media expert Peter Shankman is slated to speak to Georgia Southern students and local business owners on Saturday at the GSU Performing Arts Center. A noted author and entrepreneur, Shankman's message is titled "The Near-Future World of OneScreen." At a time when consumers can tweet about customer service or post Facebook comments resulting in the elevation of brand loyalty or the decimation of it in 120 characters or less, Shankman, CEO of The Geek Factory, a public relations firm in New York City, advises companies to actively "listen" to their customer base and embrace social media to maintain customer loyalty.