Valentine's Day is Saturday, and many businesses have offered ways to please your significant other for weeks now. But one group of merchandisers experiences a rush around Feb. 14 unlike other trades — the floral business. "It's by far the biggest holiday," said Jackie Hane, floral designer and owner of The Flower Girl, located downtown at 25 S. Main St. "It's our ‘Black Friday.'" Most local florists tend to hire additional, temporary help during the Valentine's season to accommodate passionate patrons, specifically on Valentine's Day itself.