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Its All About the South
Bulloch County family creates Southern-inspired clothing line
Austin Mincey and wife Kate with some of their "It's All About the South" clothing line at The Hen House in Statesboro Mall. - photo by SCOTT BRYANT/staff

When thinking of a clothing designer, most would not envision a “country boy” who lives in ball caps and tee shirts, but the creator of a fast-growing clothing line “straight out of” Bulloch County can be described as just that.
The “It’s All About the South” clothing line is now in 18 stores across the region, and that’s quite an exciting place to be, said Statesboro resident Austin Mincey.
The selection of tee shirts, ball caps, jackets and accessories capture the essence of true southern living, he said. There are no Confederate flags — just cotton fields, tractors, hunting and fishing themes and other designs that reflect the rural life he has grown up knowing in Bulloch and Effingham counties.
Mincey, who along with his wife Kate own a lawn care service, also works full time with Southeast Burglar and Alarm. The two have three daughters; Morgan, 10; Brooklyn, 7 and Kennedy, 2. The entire family gets involved with the “It’s All About the South” clothing line, which is a venture that shows lots of promise, he said.
“It all started last October, when we were grilling,” he said. He had just purchased himself some new clothes, adding to his collection of tee shirts, his preferred attire, when Kate made a comment about the number of tees he owned.
“She said ‘If you bring another tee shirt into this house, I’m going to kill you,’” he said with a laugh.  But soon thereafter, she made a casual comment about how he should design his own clothing line. The idea caught hold. A Southern-themed vision “popped into my head” and the idea grew a life of its own.
Mincey didn’t want to mimic other clothing designs, such as one that relies strongly on Confederate flag themes, pit bulldogs, and monster trucks. “We cover broader themes – hunting, fishing, (both fresh and saltwater), farming, football, tailgating, horses, things of that nature,” he said.
A call to Mal-Ad Promotions helped get things in gear, and just over a year later, the project has grown to include tumblers, visors, fleeces, jackets and other items, and will soon include automobile tags and decals, he said.
The “It’s All About the South” designs seem to appeal to consumers, and the entire Mincey family is enjoying the success. “The girls get so excited when they see someone wearing the clothes,” Kate Mincey said. “They say ‘Mama, look! They’re wearing our stuff!’”
Sometimes the family table is covered in tee shirts, caps and other items as new inventory comes in. The girls help sort and distribute, getting a kick and a sense of inclusion as the family enjoys its new business, Austin Mincey said.
“It doesn’t matter who you are, if you’re from the country, certain things resonate,” he said. “A cotton field in November – there is nowhere else you’d ever want to be. Everybody can kind of relate to our themes.”
After collaborating with a local printing company and getting licensed with the state as a limited liability company (LLC), “It’s All About the South” became reality.
The first local stores to offer the clothing lines were The Hen House and Anderson’s General Store. A Facebook page later, “it kind of snowballed from there,” he said.
Now, 18 stores in Statesboro, Sylvania, Millen, Waynesboro, Swainsboro, Twin City and 10 other South Georgia cities offer the clothing and accessories.
“I’m really excited,” Mincey said. “I always wanted to have my own clothing store. It gives me a sense of accomplishment and I’m excited for the future. People are liking what I put out there.”
The girls get excited when they are involved in the business, too. “They keep me going,” he said.
“I love it,” Kate Mincey said of the enterprise. “I support Austin in everything he does.”  She stays busy as a mother and working full time at Renasant Bank in Statesboro, but jumps in elbow deep to work in the “It’s All About the South” business as well. “It’s exciting and I get to meet a lot of new people,” she said. “It’s fun to see other people wearing our clothes.”
Her husband “always had a great mind and ideas,” she said. “This has gotten bigger quicker than we expected. And keeps us busy on top of our full time jobs.”
For more information, access Mincey’s Facebok page at

Holli Deal Saxon maybe reached at (912) 489-9414.

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