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'Track Takeover' aims for better fan experience
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RICHMOND, Va. — They are calling it "Track Takeover" at Richmond International Raceway, and track President Dennis Bickmeier hopes allowing fans onto the racing surface a few hours before race time on Saturday night will not only improve their experience at the 0.75-mile oval, but bring more of them, or bring them back. "This is a way to give people that access and let them kind of see the sport up close, or a little closer," Bickmeier said Thursday. At a time when most agree the racing in NASCAR's Sprint Cup Series has been better than in several years, tracks are always looking for ways to bring fan support back up to the days when it sold itself.