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College Football Playoff looking for branding
Playoff Branding Foot Heal WEB
College Football Playoff Executive Director Bill Hancock poses with the College Football Playoff National Championship Trophy in Irving, Texas, in this In this July 14. - photo by Associated Press
NEW YORK — The Super Bowl did not start as the Super Bowl. The NCAA men's basketball tournament eventually came to be known as March Madness, and its semifinals as the Final Four. Now, even the most casual sports fans know exactly what they are.