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Parade Magazine no longer available in Statesboro Herald
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        After more than 11 years of being delivered every Sunday inside the Statesboro Herald, Parade Magazine has decided to no longer make its publication available to the Herald and hundreds of other small newspapers around the nation. The issue inserted last Sunday — Dec. 28, 2014 — will be the final Parade inserted in the Herald.
        Parade was purchased by Athlon Media Group about three months ago, and Athlon sent the Herald a letter informing the paper it would be dropped as a Parade partner after the Dec. 28 issue.
        In part, the letter states: “We are excited about our recent acquisition of Parade and the incredible opportunity it has created for our company as well as our newspaper partners … The below outlines how these changes will affect your newspaper: Parade will no longer be carried by the Statesboro Herald. Your last issue will be the 12/28/14 issue.”
        The Herald carries several other publications from the Athlon Group, including American Profile, Relish and Athlon Sports. American Profile is inserted in the Herald twice a month, while Relish and Athlon Sports are inserted monthly. The three magazines will continue to be inserted in the Statesboro Herald on the same schedule, according to Jim Healy, operations manager for the Herald.
        “We certainly are disappointed with Athlon’s decision to remove Parade from our newspaper,” Healy said. “I know it is a product our readers enjoyed as part of Sunday’s paper. While I think Athlon is making a short-sighted business decision to drop Parade from smaller newspapers like the Herald around the country, they were not receptive to keeping Parade in the Herald when I contacted them.”
        Healy said the Herald had an agreement with USA Weekend Sunday magazine to replace Parade beginning in March, but Gannett, which owns the magazine, decided to cease publication with the last issue of December. The Herald inserted USA Weekend each Sunday prior to 2003.
        “Currently, there is no other Sunday magazine available,” Healy said. “We will continue to look for an alternative that we think our readers will enjoy.”

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