More than 30 years ago, Mike and Marcia Price purchased Cotton's Tire in Sylvania. Their goal was to offer a different, better experience for their customers. They knew that if they treated every customer like family, their business would be a success. "Doing right for every customer, every time was more important than profit to us," Mike Price said. "We know there are lots of ways that we could take advantage of our customers if we become focused solely on profit."