I really admire good marketing, and to me one of the best marketing tools is to put a "public" stamp on the work you have done. Case in point, I have noticed CRT Mulching Services' signs all over the place.
To be honest, I really wasn't sure what they do, but I did see quite a bit of attractively cleared land behind every sign they have posted. From the Veteran's Parkway to the Cypress Lake Road, their signs seem to be popping up everywhere.
With a little research, I found that CRT is owned by Chris Williams, Randy Lewis, and Tommy Lewis. My curiosity got the best of me, and I called Randy Lewis to ask him about the company's services.
"We clear land, but we are a little different in that we do not bulldoze to clear land," Lewis said. "We go in with very large machines and mulch the vegetation and trees that need to be cleared."
Lewis said their method of mulching is very environmentally friendly with a lot less disturbance of the land than traditional land clearing methods.
"We feel it is a more efficient manner of clearing land and the upside is it doesn't disturb the ground," he said. "We have two, large Caterpillar mulching machines that we keep busy throughout the week."
Lewis said you can't get a "burning" permit during the summer months to burn what a traditional bulldozer would clear.
"We don't need a burn permit, because we just mulch everything up," he said.
I can see mulching bushes, shrubs, and undergrowth, but what about trees. How do those large machines maneuver around trees? They don't.
"Basically, we just run over a good deal of the trees ultimately mulching them," Lewis said. "Our machines can knock over a 60 to 70 foot pine tree." What kind of upkeep do these machines require? A lot, according to Lewis.
"They do require a tremendous amount of maintenance, but they really are amazing and efficient, and importantly, it returns the nutrients to the soil," he said.
Lewis said land surveyors need pathways cleared so they are able to survey. "In we go, and clear the path, just like that," he said.
I am going to have to make it point to go see this machine in action. According to Lewis, it "eats" trees. That, in and of itself, is worth the price of admission.