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Inside Bulloch Business
Jeff Hook keeps promise: Krystal now Bohooks
Biz-hook
Jeff Hook, right, serves the first customer, his dad Bo Hook last week at his restaurant on Northside Drive. - photo by SPECIAL PHOTO
    We all watched this summer as the Krystal hamburger era came to an abrupt end at its location near the entrance of Wal-Mart on Northside Drive in Statesboro. Franchise owner, Jeff Hook, was very vocal about his battle with the Krystal Corporation, and was clearly disappointed when he ended up on the losing end.
    As it is with any true entrepreneur, Hook licked his wounds and got back to work. He said in July that he was going to put another restaurant at his old Krystal location, and true to his word, he has.
    A week ago today, Hook opened Bohook's, a drive-thru, hamburger, hot dog, chicken finger, and chicken sandwich restaurant. Interestingly, Hook did not purchase another franchise. Bohook's is the brainchild of Hook, his wife, Tina, and his sister, Jane Holmes.
    Named for Hook's father, Statesboro resident, Lewis "Bo" Hook, Bohook's is the result of many hours of "test" cooking in Jeff and Tina Hook's kitchen.
    "The first thing that we decided to do was to have everything as fresh as we could," Tina Hook said. "We wanted fresh, not frozen chicken and we were able to contract to have that done."
    "Then we started creating and trying different marinades for the chicken," she said. "That took two months. I am not kidding. We finally narrowed it down to two different ones."
    "We took both over to a friend's house where we cooked chicken fingers for 25 people or so," she said. "The overwhelming choice is the one that we are using in the restaurant."
    Tina Hook said the hamburgers and hot dogs are 100 percent beef.
    "The hamburgers are round and served on a square bun," she said. "The hot dogs are great and so is the chili."
    Hook said the restaurant has performed far beyond their expectations since it opened a week ago. "The first day we opened, we had to go and get more chicken," she said. "Jeff was so happy that he was able to keep the three managers that had worked with him for so long. They know how to give great customer service and they do a wonderful job."
    Jeff Hook said he is very grateful for the continued support and encouragement that he has received from the community. "I hope that everyone will come out and try Bohook's," he said. "You're gonna love it."
    
    Until next week, I bid adieu.
    Got a scoop for Jan? Call her at (912) 489-9463 or e-mail her at jmoore@statesboroherald.net