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Inside Bulloch Business with DeWayne Grice - Restaurant 'so yummy'
New Asian eatery tries unique opening strategy
Soyumi - Adam Tsang Web
Adam Tsang, general manager at the new Asian restaurant Soyumi, stands inside the restaurant that took over the old Carey Hilliards location in front of the Statesboro Crossing shopping center. - photo by DeWAYNE GRICE/Staff

               Last week, Adam Tsang quietly opened Soyumi (pronounced "So Yummy"), his family's newest restaurant in Statesboro.
        Soyumi is located in the former Carey Hilliard's building at 727 Buckhead Drive. The reservation only opening has been promoted through social media and will continue through next Tuesday. The soft opening allows the restaurant to introduce its menu and concept to the community in addition to allowing further training of the staff and perfect their offerings.
       When anything new opens in Statesboro, we love to flood them for the first few weeks. The unusually high demand makes it very difficult for restaurants to provide the introduction into a community they prefer. The reservation-only opening idea is especially creative when bringing a different and new concept to the market.
        Soyumi is offering authentic Asian cuisine with a creative twist on some classic southern dishes.
        "This restaurant is unlike any other in Statesboro," general manager Adam Tsang said. "At Soyumi, guests can experience an authentic Asian menu, from fresh sushi to tuna tataki. You don't have to leave town to experience another culture, a new cuisine, a nice night out."
        From the moment you walk into Soyumi, you'll realize it is something completely different.
        The atmosphere is both upscale and inviting, creating an ambiance for a romantic night or a business meeting with new clients. The restaurant's sushi bar, the private cornered booths, popular music in the background and artfully covered walls, all overlooked by the team's motto engraved on a glass wall reading, "Teamwork makes the dream work," reflect the staff's commitment to providing a new kind of service to Statesboro.
        "Our two head chefs offer more than 50 years combined experience," Tsang said. "Their expertise has allowed us to create a menu that not only holds true to Asian culture but also has a sense of familiarity for those with a taste for the south. Whether you're adventurous enough to try raw fish or would prefer a sushi pizza chicken and waffles spin a little closer to home, Soyumi is the place to experience it."
        Adam's parents, Charles Tsang and Jean Hsu, entered the Statesboro market decades ago when they owned the popular Peking Chinese restaurant. A couple of years ago, the family brought another unique concept to the market with The Boiling Shrimp. The Boiling Shrimp has been highly successful in giving the Boro a new twist to seafood.
        Adam hopes to do the same with this new Asian influenced concept. Soyumi's menu is priced around $15 to $20 per person. The concept offers a great and much needed additional date night option for patrons.
        Through Aug. 22, Soymi will continue inviting the public to a sneak preview. The reservations quickly have become the most coveted reservations in town. They have not decided if Soyumi will continue as a reservation-only experience or a mix of reservations and walk-ins.
        Interested foodies can enjoy Soyumi's top signature dishes for a limited time before the restaurant opens to the general public. To reserve your table, visit www.soyumieats.com.

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