Keeping your business fresh and innovative is something every business struggles with no matter the type or size of business.
At the Statesboro Herald, we are not immune to this challenge. We continue to look for ways to make all of our products more interesting, and more importantly, a valuable resource for you.
With that in mind, the Statesboro Herald team recognized the need to retool the weekly Connect newsprint publication into a monthly magazine. Connect was launched mainly as student focused. The goal back then was to let students know about what was happening around town each week from entertainment, special events, to great specials at local restaurants.
Along the way, we discovered two trends affecting Connect's readership. One is the impact social media has on delivering similar information in real time. The second is that Connect has a loyal base of readers that are now "twentysomething" young professionals who "grew up" on this valuable resource. They look forward to the publication, but their informational needs have changed.
"We started Connect Statesboro back in 2005, prior to the rapid rise of social media," said Jim Healy, operations manager and editor for the Statesboro Herald. "As social media like Facebook, Snapchat, Instagram, and others took off, people share so much, including entertainment details, they no longer needed a weekly Connect.
"We knew we had to change the perception of Connect Statesboro and becoming an all color, slick publication with information aimed at both Georgia Southern students and the entire Statesboro community has proved to be very popular."
The monthly full gloss magazine has become an instant hit with readers representing every segment of our readership. It has evolved into everything former Connect Editor Brittani Howell hoped it would be when she oversaw the retooling last year.
Howell described the thought process that guided the remaking of the publication in a story that ran in the first edition of the new Connect.
"While bars and bands might be the domain of a younger crowd, there is no age limit for curiosity. The artistic impulse doesn't expire when you turn 30 or after you have a kid. A healthy mind is constantly searching for new ideas to entertain.
Here at Connect, we are in the business of ideas, whether those ideas come to you in the form of local news stories or through our coverage of the arts scene. After all, art - whether it's music of any kind, fixed media in an exhibit, theatre or the written word - is just another word for ideas on display. If we can entertain you or make you laugh, that's great. But if we can make you think or, better yet, inspire you to a sense of wonder, then we'll consider our jobs well done.
Connect is not just for college students, nor is it exclusively for theatergoers and movie buffs. We write for the kind of people who get excited, who are curious and who care very deeply about the Statesboro community. Those qualities can't be tied to an age demographic."
"Brittani Howell got us started with the new Connect and when she left for a great opportunity in Indiana, Angye Morrison picked up as editor and has made the publication something people use as they look for something to do in the upcoming month," Healy said. "I'm really proud of Angye and our Connect sales manager Stephanie Childs in how they have transformed Connect into a more vital publication."
Connect is available free and can be found all around town in your favorite businesses.
Also, the magazine is in the middle of its "Connect Awards" voting. The annual "people's choice" poll of our readers is the most popular Connect event that selects their favorite businesses and services in town. Go to www.connectstatesboro.com and vote for your favorite business through April 15.
Pick up a copy of Connect today and see what everyone is talking about! We know you're going to love it.
Please email DeWayne at firstname.lastname@example.org or give him a call at (912) 489-9499.