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Inside Bulloch Business - Two longtime friends launch 'Baja Boro'
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Statesboro businessmen Wayne Sircy, owner of the Ocean Galley restaurant, and Rick Robbins, one of the founders of Boro Take Out Express, have purchased the former El Jalapeno restaurant at 711 South Main Street.  They have rebranded it as “Baja Boro.”  

The restaurant location seems to have more lives than most cats and this dynamic duo have already begun to put their touches on the restaurant.

El Jalapeno opened originally in 2013 by Luis Gomez. Gomez previously owned Mexican restaurants in Georgia and Alabama. Gomez grew the restaurant into a popular stop for college students and the community. After a snag with his business partners, which caused the restaurant to be closed for several months, Gomez began looking for other opportunities and investors or a buyer for El Jalapeno.

Gomez opened a new Mexican restaurant in Pooler late last year and this has become his focus.  Robbins, who was in investor with Gomez, decided to bring Sircy in as a business partner to help run the business.

Sircy has operated Ocean Galley for more than 20 years and has built the business into a restaurant that is a favorite of customers throughout the region.  He has been long-time friends with Robbins and Gomez and saw this as an opportunity to expand his footprint in Statesboro.

“Ocean Galley has a loyal client base which we are very thankful for but it is not a business that attracts large number of college students,” Sircy said. “I saw this opportunity to help expand and diversify our reach in the Boro with a completely different concept that draws customers from the community and students alike.”

Robbins has a great deal of experience on the marketing and management side of the industry.  This, combined with Sircy’s operational skills, should make for a successful combination.

In addition to the name change, they are making positive changes in the operations and aesthetics of the restaurant. The El Jalapeno menu and favorite beverages including Margaritas will continue to be staples. They are continuing the popular Mexican lunch buffet, which students love the taste and the price at $6.99, including a beverage. Non-students still get a great deal at $8.99.

They are adding a few Americanized menu items, like wings in 12 flavors including the nebular hot MacDaddy wing flavor. They are so hot that they require you to sign a waiver just to try them. Currently the record stands at only two wings before customers have had to roll up the white flag. If you eat all 10 of the MacDaddy wings, they are free and you will get a T-Shirt to celebrate your hot-mess success.

In addition to the new name, you will immediately notice improvements in the restaurant operations and appearance. They are working to create a fun environment with great, affordable food and drink options that everyone will enjoy and appreciate. 

Robbins will operate the restaurant on a daily basis and will be the familiar face you will see when you come in. And Sircy will work behind the scenes to make your experience one that will keep bringing you back for more.

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