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Inside Bulloch Business - Brooklet native Joy Howard to lead Lyft marketing
Lyft marketing

It is not every day that the Wall Street Journal covers a Bulloch Countian when she changes jobs.  But that is exactly what happened last week.  

However, not much about the former Brooklet citizen Joy Howard’s life or career path has been normal. Recently, Howard accepted the position as chief marketing officer for the ride share company Lyft, which garnered the attention of the national media, including the Wall Street Journal.  

Howard is the daughter of Barbara Christmas Golden of Statesboro and sister to Holly Durrence of Reidsville and Sarah Beverley of Collins.  

Howard and her sisters moved to Brooklet in middle school when her mother Barbara accepted the assistant principal position at Southeast Bulloch. Also, Golden later served as the principal at Stilson Elementary. Even though Howard attended middle school in Brooklet and high school at Southeast Bulloch she ended up skipping her senior year to start college at Agnes Scott.  Howard considers herself a proud member of the class of 1987 at Southeast Bulloch.

Howard joins Lyft after a nearly three-year stint as chief marketing officer for Sonos, which is known for their smart speakers.  There she spent more than three years scaling their disruptive technology and leading the digital transformation of their marketing team.

"I’ve devoted my career to building brands that are platforms for positive social change, so I couldn’t be more thrilled to join Lyft, one of our country’s great social enterprise brands,” Howard said. “Americans have embraced Lyft because the company not only offers superior service, but also is deeply committed to transform transportation and make our cities more livable.  I can’t wait to contribute to this crucial mission. Besides, I ditched my car three years ago, so I leapt at the opportunity to give back to the brand that made that possible.”

In a press release Lyft described Howard as having a proven track record of achieving aggressive growth goals and growing iconic brands with measurable impact, and they couldn’t be more excited to have her join the team.

Howard is a skilled marketing and brand strategist who brings leadership experience from several well-known brands. She led global marketing at Patagonia, where she dramatically accelerated the growth of their direct business and pioneered new forms of consumer engagement. She also led multi-billion dollar global brands at Nike and Coca-Cola. 

She joined Patagonia from NIKE, where she was the global VP of marketing for Converse All Star. Howard developed her marketing chops at the Coca-Cola Company, where she was based in Zurich as global marketing director for their joint venture with Nestlé. She began her career in marketing at Johnson & Johnson Consumer Products Company.

Prior to her career in marketing, Joy was a recording artist with Seely, the first American band signed to the 90s Britpop powerhouse label Too Pure. She has an MBA from UNC-Chapel Hill and a Bachelor’s degree from Agnes Scott College in Atlanta.

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