Goal: the end toward which effort is directed or the ownership of something we want to have. A goal is something out there somewhere which will take us some time to achieve. The reason we don't have it now might be because we don't have the money to buy it, not enough experience to handle it, not fast enough, tall enough, strong enough, etc. When I was in the retail field, I was the sales manager for a company that earned about $200 million a year.