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Vaden makes its move
Nissan dealership opens new showroom in Boro
Pyemwa and John Gana admire a Nissan 370Z on the lot of the new Vaden Nissan on Brannen Street Friday. The couple quickly moved on to something a little more practical instead of the company's flagship sports car. - photo by SCOTT BRYANT/staff

      The recent opening of the new Vaden Nissan car dealership near the Statesboro Mall and Statesboro Crossing on Brannen Street has made the area a destination for those car shopping. The newest of three dealerships in close proximity to one another, Vaden general manager Bill Long believes the location is a home run.
      "The location speaks for itself as it is so incredibly busy right here," Long said. "But more than that, we now have a facility that allows for both a shopping and service experience, and we are very proud of that."
      Long moved the Statesboro Nissan operation into its new 15,000 square foot building on Oct. 16 from its former location on Highway 301 South. With 120 new vehicles and 99 pre-owned vehicles on the lot, Long said the dealership is fully stocked and ready-to-go.
      "We have a great deal of inventory to choose from, including the LEAF, our electric car," he said. "We want shoppers to be able to find what they want right here without having to go out-of-town. Our inventory is very extensive, and I think people will be pleasantly surprised when they see all that we have to offer."
      Jane Vaden Thatcher, principal of the Savannah-based Vaden automotive group, had targeted the Statesboro market for some time before purchasing Cleve White Nissan in November 2010. The dealership remained in its original location until the recent move.
      "We've been interested for a long time to be honest with you," Thatcher said. "Our strategy is to have dealerships throughout the greater Savannah area. In addition Savannah, we have dealerships in Brunswick, Beaufort and Hinesville. Having a dealership in Statesboro completes the circle."
      Thatcher cited the growth in Statesboro as being a driving factor behind her desire to have a dealership here.
      "It seems as if there is a new restaurant on every corner," she said. "Also, what has been happening over the last several years with Georgia Southern is just amazing. It is a wonderful community with incredible growth."
      Thatcher was very complimentary about working with Statesboro city government during the process of planning and construction of the dealership.
      "I would like to say that Statesboro has the nicest city government that we have ever dealt with," she said. "Frankly, it has been a very pleasant surprise, and we feel very fortunate to be here. Many local governments that we have worked with aren't as pleasant and cooperative."
      Both Long and Thatcher are happy with the new stoplight that was placed on Brannen at the intersection of the Walmart entrance and the road that runs alongside the dealership.
      "The placement of the new stoplight at the entrance to our dealership and Walmart was like an early Christmas present," Thatcher said. "It is truly a very busy intersection, and for safety concerns, if nothing else, it was a welcome addition."
      Long is particularly proud of the dealership's service department.
      "It is very nice with comfortable couches, big screen television, refreshments, and even a window where you can watch the technicians work on your vehicle," he said. "Before, we did not have a comfortable service area for those waiting on their vehicles. I think that people will be pleasantly surprised when they see this."
      Long said the dealership will have its official grand opening on Dec. 12 at 11:30 a.m.
      "We want to encourage everyone to come out and see our new facility," he said. "It's going to be a lot of fun."


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