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Inside Bulloch Business with DeWayne Grice - Legitimize your business with a license
Grice-H-DeWayne Web
DeWayne Grice

Business Ticker

• Statesboro-Bulloch Chamber of Commerce Coffee & Cards at Snap Fitness, Wednesday at 8 a.m. 609 Brannen St. #16, (912) 764-7627. Come in exercise attire and start the day right with a Snap workout. Free gifts and a chance to win a three-month membership.
• Statesboro-Bulloch Chamber Business After Hours at Farmers and Merchants Bank, Thursday, 5-6:30 p.m. 201 N. Main St.
• Eagle Executive Exchange “Connecting the Eagle Executive Network” Inaugural Event, Thursday from 5:30-7:30 p.m. at the Georgia Southern Golf Course. The event is open to all College of Business Administration alumni and Statesboro business leaders. To RSVP, please email
• Statesboro-Bulloch Chamber at Forest Heights Country Club.  Call Piper Densmore at the Chamber today to register: (912) 489-9123 or
• Farmers Market Vendor of the Week:  Mama E (specializing in handcrafted candies including divinity, fudge and cheese straws). Sponsor of the week: Simply Sweet bakery.


       When my daughter Edie Grace was 5, her favorite Disney movie was "Ice Princess." She must have watched that movie a thousand times before she actually had the opportunity to hit the ice.

I will never forget the fear in her face when she stepped onto the ice the first time. It took everything in her power to simply stand up, let alone attempt a triple Lutz. In the movie, the princess made it look so easy. Edie Grace went on to speculate that the reason she was struggling was that her skates were not professional or her outfit was not official.

It was a great life lesson for her. Malcolm Gladwell, in his book "Outliers," explains that it takes 10,000 hours to perfect a skill. That means you must commit 40 hours a week for five years to become an expert in your profession.

Like my daughter, I see so many transform their hobbies into businesses without making the commitments necessary to refine their skill sets or properly establish basic financial principles to make them successful. When their business begins to fail, like Edie Grace on the ice rink, they start looking for an "easy" button.

Michael Gerber in his "The E-Myth" book series, describes this struggle as an "entrepreneurial seizure." He goes on to explain that your hobby becomes a business the first time you accept payment for your services. The game changes, and your friend's expectations are elevated. As a business, you are no longer measured by the quality of your product, delivery of your service, etc., but your success is measured by the profitability and legitimacy of your business.

As a consumer, you immediately assume that if a person is conducting business online, in person or through a brick-and-mortar storefront, that they are doing so legitimately. You also assume they are complying with the basic principles of business, which includes having a business license, compliance with state sales tax requirements and being properly insured to protect the business and customers.

Because of the ability to establish a business and promote it through social media, it is becoming more difficult for agencies to police businesses. This increases the risk that your relationship or transaction may not meet your expectations.

If you are operating a business without a license, I encourage you to go to the city of Statesboro, Bulloch County or the city of Brooklet's website and review the steps necessary in legitimizing your business.
Another great business resource is Jason Anderson, the director of the Small Business Development Center at Georgia Southern University. Jason has a wealth of knowledge, tools and resources to help you with researching, planning and starting a new business. Best of all, his services have no direct financial cost.

As a consumer, it is your responsibility to look for a business license displayed prominently in a local business or on the businesses website. If you do not see one, ask them if they are operating without a business license.

If this is the case, you may want to move on to a business with a license that offers that service or product.

Business licenses and sales taxes help pay for city and county services like roads, fire, police, schools, recreation centers and even Splash in the Boro.

By choosing to do business with a legitimate business you are helping give local teachers, firefighters and police officers tools and facilities to do their jobs better.

Business licenses allow local law enforcement agencies and fire departments to know you are operating legitimately.

"If an entrepreneur displays her business license in her store or on her company website, it helps reassure customers that they are dealing with a business and not a scam artist," Anderson said. "Other businesses the entrepreneur deals with also may need to see the business license prior to doing business with them."

According to Anderson, there are many benefits in licensing and controlling business activities. Some of them include:

• A business license gives credibility and authenticity to the business in the eyes of the public. Thus, a business license helps the business to gain popularity.
• Business licenses make it easy to collect taxes and also claim tax-relief
• Business licenses help to ensure that the business does not engage in polluting or disrupting our ecology
• Business licenses help in calculating the contribution of the business to our economy

Local governments are working to provide searchable databases on their websites so you can easily find a licensed business to fit your needs. We also list all new business licenses in the business section monthly.


        Please email DeWayne at or give him a call at (912) 489-9499.

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