Georgia Southern University and its College of Business are partnering with Renew Merchandise, one of the world's leaders in turning recyclables into clothes, to begin offering Georgia Southern licensed apparel made from GSU's own recycled plastic bottles.
"We are very excited that Georgia Southern, my alma mater, has decided to join our fast-growing list of partners," said Renew president J.T. Marburger. "We want students involved in the project to gain real world experience while being eco-minded, and this is a great way to do both."
Renew Merchandise takes recyclable plastic bottles and turns them into various products, including t-shirts, polos, uniforms, and other consumer goods. Renew builds sustainability programs for universities, professional sports teams, and the Olympic Games.
"Who would deliberately throw money into the trash can? A new partnership with Renew Merchandise will help the Georgia Southern community realize that this is exactly what we are doing when we trash plastic bottles and other recyclables," said Lissa Leege, Ph.D., director for the Center for Sustainability. "A clear example of the economic value of ‘trash,' this program will help to educate and inspire our campus community to recycle so we can close the loop to transform our 'waste' into t-shirts, hats, and fleece to outfit the Eagle Nation."
College of Business classes started the branding phase of the project earlier this summer. The branding phase will continue into the fall and will culminate into a marketing plan developed by the MBA Strategic Marketing Management class. Once the marketing plan is finalized, a retail point of sale will be determined and merchandise will be sold.
With the help of on-campus student organizations, student ambassadors will spread the word on campus about the new sustainability program, getting their classmates and peers excited about the endless possibilities that our campus recycling program will offer.
Named one of the top green universities in the country by The Princeton Review for the past four years, Georgia Southern will deepen its commitment to sustainability even further through this partnership with Renew Merchandise.