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Amplifying Pladd Dot Music
Mitchell expanding his local production of guitars, amplifiers
Web Chris Mitchell Biz
Chris Mitchell, who owns Pladd Dot Music with his wife Ashlee, discusses the production process for his Devilcat line of amplifiers. Mitchell is expanding the production of his own line of guitars and amplifiers. - photo by JAMES HEALY/staff
Pladd Dot Music owner Chris Mitchell is expanding his full service music operation to include the manufacturing of guitars and amplifiers. Moving beyond his retail and music instruction base in downtown Statesboro, Mitchell is in the final stages of completing renovation of a 7,500-square-foot manufacturing facility just off Highway 301 North.Mitchell said he began exploring building his own equipment last summer, and found that it could be produced at a reasonable price to the consumer. "Our guitars are $699, and our amps start at $999, which is roughly half of what is being charged for similar products offered on the market today," he said.
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