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Mass shootings give rise to bullet-resistant backpacks
But critics argue they are using tragedy as marketing opportunity
backpacks
Steve Naremore, founder and CEO of TuffyPacks, inserts one of his ballistic shields into a backpack before a shooting demonstration of the stopping ability of the product at the Shiloh Shooting Range, Friday, August 9, 2019, in Houston. Naremore founded Houston-based TuffyPacks in late 2015 after his daughter, a fourth-grade teacher, told him about the frequency of active shooting drills for her students. - photo by Associated Press
NEW YORK — Companies like Guard Dog Security, TuffyPacks and Bullet Blocker are peddling bullet-resistant backpacks for children in time for the back-to-school shopping season. But critics argue they are using tragedy as a marketing opportunity and exploiting parents' worst fears.
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