Girl Scouts stress 'girl power' in new recruitment efforts - Statesboro Herald

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Girl Scouts stress 'girl power' in new recruitment efforts

Marketing campaign aims at slide in membership

Girl Scouts Amelia Connolly, left, Ava Townsend and Maddie Hagenson start work on a project at a demonstration of some of their activities in Seattle on June 18, 2018. "People hear 'Girl Scouts' and think, 'Oh, those cute little girls that sell the cookies and make macaroni necklaces' and that's it," says Megan Ferland, CEO of the Seattle-based Girl Scouts of Western Washington. "It is so much more than that." - photo by Associated Press

girl scouts — Girl Scouts Amelia Connolly, left, Ava Townsend and Maddie Hagenson start work on a project at a demonstration of some of their activities in Seattle on June 18, 2018. "People hear 'Girl Scouts' and think, 'Oh, those cute little girls that sell the cookies and make macaroni necklaces' and that's it," says Megan Ferland, CEO of the Seattle-based Girl Scouts of Western Washington. "It is so much more than that." - photo by Associated Press

As American women seek a larger role in politics, fairer wages and an end to sexual harassment, the Girl Scouts see an opportune time to show some swagger in promoting their core mission: girl empowerment.

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