NEW YORK — You may have heard of Roger. He's the little rabbit in a new bedtime book that can't go to sleep, RIGHT NOW. In a month's time, which is lightning speed in publishing, Penguin Random House acquired and released new editions of "The Rabbit Who Wants to Fall Asleep," an unusually paced and illustrated read-aloud that a Swedish life and management coach first self-published back home in 2011. An English translation followed last year, but it wasn't until August that the book climbed atop Amazon best-seller lists around the world — in seven languages in all — after being embraced by parents.
Unusual bedtime picture book a self-publishing success story