United Way emphasizes people in 2014 Bulloch County campaign

Bob Olliff, the executive director of United Way of Southeast Georgia, speaks during a luncheon that served as the kickoff for the organization's annual fundraising campaign at R.J.'s Steakery Thursday. - photo by AL HACKLE/Staff

W United Way - Olliff — Bob Olliff, the executive director of United Way of Southeast Georgia, speaks during a luncheon that served as the kickoff for the organization's annual fundraising campaign at R.J.'s Steakery Thursday. - photo by AL HACKLE/Staff

For its 2014 Bulloch County campaign, United Way of Southeast Georgia is aiming at increased participation rather than a dollar target, organizers said at their informal campaign kickoff Thursday. United Way held its 2014 Bulloch County Campaign Lunch and Learn for volunteers and participating employers at R.J.'s Steakery. "We've tried to change our way of thinking and make it less about the number and more about the number of people that know that there are opportunities to fill needs within the community," said 2014 Campaign Chairwoman Mandy Fortune.

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