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Georgia Southern Eagles Coca-Cola wealth to flow to scholarships
GSU and Coke pic
Georgia Southern University president Dr. Brooks Keel, left, announces the university's partnership with The Coca-Cola Company as, seated, from left, Sandy Douglas, president of Coca-Cola North America; GSU Athletics Director Tom Kleinlein; and John Sherman, chief commercial officer of Coca-Cola Bottling Company United Inc., look on Thursday during a news conference at GSUs Eugene M. Bishop Alumni Center. - photo by JEREMY WILBURN/special
Decorative tubs of iced Cokes were available at 9:30 a.m. Thursday as the Coca-Cola Co. and Georgia Southern University announced a 10-year, multimillion-dollar continuation of Coke's exclusive marketing deal on campus and for Eagles athletics. The Eagles' move into the Football Bowl Subdivision and the Sun Belt Conference has multiplied the value of the marketing agreement about tenfold, GSU President Dr. Brooks Keel told reporters. "Our recent joining of the Sun Belt Conference and moving our football program up to the FBS is turning heads and is putting Georgia Southern in the national spotlight," Keel said in his remarks at the lectern in the Bishop Alumni Center.
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