EUGENE, Ore. — In the days leading up to the Rose Bowl, Oregon sent customized football jerseys to some of its famous fans, including guitarist Tommy Thayer of Kiss, Sen. Ron Wyden of Oregon and retired boxer Lennox Lewis. The jerseys were part of a social media campaign to draw non-football fans to the Ducks. Oregon's athletic department has become known for such attention grabbing, and now the school's academic side was joining in.