The "Rural Electrification of America" became the watchword of the mid-1930s as part of the New Deal. In 1935, President Franklin Roosevelt signed an executive order creating the Rural Electric Administration at his summer White House in Warm Springs, Ga. The Rural Electrification Act of 1936 loaned money to rural electric cooperatives, public utilities and private power companies to encourage the provision of low-cost power to rural and especially remote areas of the United States. In Georgia, that meant establishing electric membership corporations, headed by locals who provided their communities with electric power.