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Local radio stations sold to Georgia Eagle

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Posted: March 19, 2007 8:59 p.m.
Updated: April 4, 2007 5:00 a.m.
    Georgia Eagle Broadcasting, Inc., owner of Statesboro’s WPMX-FM 102.9, WHKN-FM 94.9 and the Georgia Southern Radio Network has reached an agreement to purchase seven stations, including five serving the greater Statesboro area, from Communications Capital Partners.
    Local stations being purchased are WMCD-FM 107.3, WWNS-AM 1240, WPTB-AM 850, WZBX 106.5 FM and WSYL-AM 1490. Jeff Anderson, the general manager of Georgia Eagle’s Statesboro group, said a definite date has not been set as to when Georgia Eagle will officially take over the stations but it could happen around June.
    What does the acquisition mean for local personalities Nate Hirsch, Bill Price and Tommy Palmer, who are employed by Communications Capital?
    “I don’t want to comment specifically about personnel at the moment because we are early in the process,” Anderson said.
    As for programming, “everything is on the table,” Anderson said. “We’ll weigh everything, and as long as it’s still working and is necessary, we’ll keep it going. I’m not planning on doing anything major.”
    Georgia Eagle will continue to operate the GSU Radio Network, which broadcasts all Eagle football, basketball and baseball games. The company also plans to continue broadcasting local high school sports and University of Georgia athletics, which are currently a focus of the Communications Capital stations it’s purchasing.
    “We’ll do the best possible job we can with it,” Anderson said. “We will offer a quality service to our listeners with lots of attention focused on local news, Georgia Southern and high school sports. Businesses will benefit because there will be one place they can turn to reach a wide demographic of listeners for branding their businesses and advertising their services and products.”
    Georgia Eagle opted to purchase the stations from Communications Capital in an effort to increase its market share in the Statesboro area. Cecil Staton, president of Georgia Eagle, said his company is centered on local radio and is happy with the additions.
    “This purchase suggests how strongly our company is committed to Statesboro,” Staton said. “We are excited about the opportunity to serve the region with quality radio service and formats to please just about every listener. We are a Georgia company with a local focus, and this purchase will extend our ability to serve listeners and advertisers in the greater Statesboro area.”
    R. Charles McLravy, a representative for Communications Capital, said the sale is “an obvious fit to better serve the listeners of Statesboro.”
    “Statesboro has been a great place for us to do business the past several years, and we look forward to Georgia Eagle continuing the long tradition of fine broadcasting and public service,” McLravy said.

    Alex Pellegrino can be reached at (912) 489-9413.
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